Giulio Bogani

I have been working in corporate communication design for more than 10 years. My work involves, at the initial stage, evaluating and creating reports on the current state of corporate communication, and then planning with clients the interventions needed to create a coherent and effective communication system.

To do this, we start with an analysis of the three fundamental factors: the brand, the media, and the market (target audience and competitors).

This means positioning the brand according to various variables, having identified not only rational competitive advantages but also the perceived difference. Such a study is necessary to identify expectations and influence the customer’s journey, the engagement, and the emotional responses.

Finally, executive communication guidelines are created, which are principles that are valid across all selected media and integrated in terms of both written and visual aspects, that is copywriting and art direction.

Alongside my academic activities, I have always pursued a career as a freelance creative director. I began by working as a copywriter, conceptualizing advertising campaigns. At the age of 25, I ventured into entrepreneurship and I have co-founded StudioBrick (formerly StudioAlchemico) a small creative boutique located in Firenze.

With StudioBrick, I have managed communication projects (both in terms of strategy and execution) for numerous clients, including Fondazione Cassa di Risparmio di Firenze, Fondazione Ricerca e Innovazione dell’Università di Firenze, and Consorzio Zenit. Give a glance to the portfolio.

In 2023, StudioBrick expanded, and we established a co-working space SpazioBrick to better support our clients in their communication needs, broaden our network of collaborators, and provide on-site training.

An important aspect of my work involves sharing the expertise I have accumulated over the years. I frequently find myself in a dual role, serving as both a consultant and a trainer. In this capacity, I manage projects and offer hands-on training primarily to doctoral students and businesses.

In my role as a trainer and educator, I have collaborated with the ISO 9001-certified agency Find Your Doc to assist numerous doctoral candidates from the University of Genoa, the University of Ferrara, and the University of Parma in developing their soft skills in communication. This has enabled them to position themselves more effectively in the job market and enhance their ability to collaborate with businesses.

Additionally, in my role as a trainer, I have overseen the training of personnel responsible for managing social media and newsletters at the digital agency Filarete. I also collaborate with Filarete as a freelance creative director.

Lastly, at the beginning of 2023, I was entrusted with overseeing a potential rebranding project for the Fondazione Ricerca e Innovazione dell’Università di Firenze, combining the roles of consultant and trainer for their internal human resources.

Given my versatile profile and my experience in both academic and consultancy environments, I have collaborated and continue to collaborate with many of the leading universities and higher education institutions in Florence, including professional schools such as Accademia Italiana, Accademia Cappiello and Polimoda. In these institutions, I have primarily taught courses in Art Direction, Copywriting, Fashion Communication, and Branding.

Furthermore, for several years, I have been teaching courses in “Leadership” and “International Marketing” at the international educational agency CET Academic Programs. These courses are primarily designed for students from George Washington, Vanderbilt, and Cornell University.

Lastly, from 2017 to 2021, I held a position as a lecturer at the James Madison University programme in Firenze.