I facilitate a comprehensive consulting and training process for professionals and businesses to plan and manage their brand communication or self-branding needs. To achieve this, I work simultaneously in two capacities:
- as a consultant, where I create detailed reports, address communication weaknesses, and establish guidelines for future use;
- as a trainer, ensuring that my clients understand the process and develop the capability for independent management and evaluation of their communication strategies.
This process encompasses every step from strategy development, to the creative supervision (art direction and copywriting). This also means helping my clients to deliver effective presentations combining skills from different fields: advertising, rhetoric, storytelling and visual design.
In this role of supervisor, I always provide a tailor-made consultancy and training for a diverse range of clients, including doctoral students, young professionals, start-ups, and established businesses seeking rebranding or communication assessments.