giuliobogani@gmail.com+393471428523

Giulio Bogani

01+
Years in Communicationand Creative Direction
01+
Years in Trainingand Education
01+
Satisfied Clients

I facilitate a comprehensive consulting and training process for professionals and businesses to plan and manage their brand communication or self-branding needs. To achieve this, I work simultaneously in two capacities:

  • as a consultant, where I create detailed reports, address communication weaknesses, and establish guidelines for future use;
  • as a trainer, ensuring that my clients understand the process and develop the capability for independent management and evaluation of their communication strategies.

This process encompasses every step from strategy development, to the creative supervision (art direction and copywriting). This also means helping my clients to deliver effective presentations combining skills from different fields: advertising, rhetoric, storytelling and visual design.

In this role of supervisor, I always provide a tailor-made consultancy and training for a diverse range of clients, including doctoral students, young professionals, start-ups, and established businesses seeking rebranding or communication assessments.

I began by working in advertising as a copywriter, conceptualizing advertising campaigns. At the age of 25, I ventured into entrepreneurship and I have co-founded StudioBrick (formerly StudioAlchemico) a small creative boutique located in Firenze.

With StudioBrick, I have managed communication projects (both in terms of strategy and execution) for numerous clients, including Fondazione Cassa di Risparmio di Firenze, Fondazione Ricerca e Innovazione dell’Università di Firenze, and Consorzio Zenit. Give a glance to the portfolio.

In 2023, StudioBrick expanded, and we established a co-working space SpazioBrick to better support our clients in their communication needs, broaden our network and provide on-site training.

In fact, I collaborate with a select group of professionals, including graphic designers, photographers, web designers, and more, to meet my clients’ communication needs when required.

In my role as a trainer and educator, I have collaborated with the ISO 9001-certified agency Find Your Doc to assist numerous doctoral candidates from the University of Genoa, the University of Ferrara, and the University of Parma in developing their skills in communication and in presenting their research to the market. This has enabled them to position themselves more effectively in the job market and enhance their ability to collaborate with businesses.

Additionally, in my role as a trainer, I have overseen the training of personnel responsible for managing social media and newsletters at the digital agency Filarete. I also collaborate with Filarete as a freelance creative director.

Lastly, at the beginning of 2023, I was entrusted with overseeing a rebranding project for the Fondazione Ricerca e Innovazione dell’Università di Firenze, combining the roles of consultant and trainer for their internal human resources.

I have also collaborated with many of the leading universities and higher education institutions in Florence such as Accademia Italiana, Accademia Cappiello and Polimoda. In these institutions, I have primarily taught courses in Art Direction, Copywriting, Fashion Communication, and Branding.

I graduated (BA and MA) in Contemporary History from the University of Florence (Italy). I obtained a Master of Philosophy in Sociology from the University of Cambridge (UK) and I had the honor of being awarded the CHESS scholarship by the university. I subsequently completed my doctorate in Historical and Social Sciences at the University of Florence. During this same period, I also served as a Visiting Assistant in Research at Yale University (USA – CT).

In my research, I have primarily focused on economic and social history, cultural and communicative changes, and grand narratives.

Alongside my academic pursuits, I have consistently pursued a career as a corporate communication consultant. At 24 I began my career as a copywriter, conceptualizing advertising campaigns for national and international Italian brands like Yamamay, Kiton, Police and Piazza Italia.

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Who is
Giulio?

I was born in Florence, where I currently reside and work, but I greatly enjoy traveling and constantly expanding my horizons. Serious doesn’t mean tedious: I am curious, outgoing, and a bit of a perfectionist.

I believe in people and have faith in the idea of creating a better world by improving what we have. That’s why I enjoy teaching. Similarly, I like to think that what I do has a positive impact on society and people’s lives.

I cherish relationships: I work with other people and not for other people. I speak my mind and believe that I am compensated for that. I value equal partnerships based on transparency, fairness, and mutual respect, which is perhaps the reason why I have never worked in advertising agencies in Milan.

I have also been a cofounder of:

StudioBrick

This is the porfolio

Let’s see

What about teaching?

As an educator with a rich background in socio-economic history, cultural shifts, and corporate communication, my teaching philosophy is rooted in fostering active and experiential learning that embraces diversity and caters to the unique needs of each class. My approach to teaching integrates theoretical depth with practical application, encouraging students to engage with course materials through hands-on experiences and collaborative endeavors. Through a commitment to inclusivity, cultural sensitivity, and adaptive support, I strive to create an environment where every student can thrive.

I firmly believe that learning is most effective when it is dynamic and participatory. In my courses, I employ a variety of active learning strategies that encourage students to apply theoretical concepts to real-world scenarios. Case studies, role-playing exercises, and collaborative projects are some of the tools I use to enhance students’ understanding and critical thinking skills.

I have also been the founder of:

SpazioBrick

A small and cosy co-working space where I have my office and where I conduct training sessions.

Let’s see

Whether round
or square,
we’ll make it there.
Let’s Talk