Services

The market analysis service offers a detailed overview about your target market, providing valuable data on customer lifestyle, trends, and competition. With my expertise, you can make informed decisions to optimize your business strategy and gain a competitive edge.

The brand perception consultancy service helps clients shape how they want their brand to be perceived by their target audience. We work closely with them to define and refine their brand image, values, and messaging, ensuring a consistent and compelling brand identity that resonates with their desired perception.

Clients: Consorzio Zenit.

The “communication strategy design” consultancy specializes in crafting effective communication plans for companies, institutions, organizations.

The core focus is to analyze an organization’s goals, target audience, and competitive landscape to develop tailored strategies that encompass messaging, channels, and timing, ultimately helping clients enhance their brand image, engage stakeholders, and set and achieve their communication objectives.

Clients: SED – Scuola Superiore dell’Educazione San Giovanni Bosco.

The USP is a distinctive feature or benefit that sets a product or service apart from others in the market. It’s what makes your offering unique and valuable to customers.

Businesses use their USPs to attract and retain customers by highlighting why their product or service is superior or different from the competition.

Developing a clear and compelling USP helps in branding and marketing efforts, making it easier for customers to understand why they should choose your product or service over others.

Clients: Tergum

POD is a concept that encompasses not only the unique features or benefits of a product but also the overall positioning and perception of a brand in the minds of consumers.

It includes elements like branding, reputation, customer experience, and the emotional connection customers have with a brand. POD goes beyond just product attributes and extends to the entire brand experience. Businesses strive to create a positive and distinct POD to stand out and build a strong and loyal customer base.

Clients: Hccp+

The brand book design service offers comprehensive and visually compelling guides that encapsulate your brand’s identity, including logo usage, color schemes, typography, and tone of voice.

Togheter, we create a cohesive and easy-to-follow document that empowers your team and partners to consistently represent your brand’s essence across all communication channels, ensuring a strong and memorable brand presence.

Clients: Fondazione Ricerca e Innovazione dell’Università degli Studi di Firenze.

Art direction supervision involves overseeing and guiding the creative aspects of visual projects, ensuring they align with the intended artistic vision, brand identity, and project goals.

This role includes providing direction to designers, photographers, illustrators, and other creative professionals, ensuring that their work meets quality standards and adheres to the project’s creative brief.

Art direction supervision plays a critical role in maintaining visual consistency and ensuring that creative elements effectively communicate the desired message or story to the audience.

Clients: Ad Arte Consulting

A marketing course typically covers the fundamentals of marketing strategy and techniques. Students can expect to learn about market research, consumer behavior, branding, advertising, digital marketing, and marketing analytics. The course aims to provide a comprehensive understanding of how businesses identify customer needs, create compelling marketing campaigns, and measure their effectiveness in today’s dynamic market landscape.

International Marketing Course – Provided for: CET Academic Programs – Firenze (Cornell, Vanderbilt and George Washington University)

An advertising course typically delves into the core concepts of advertising strategy and execution. Students can expect to study topics such as creative development, media planning, audience targeting, brand design and campaign evaluation. This course equips students with the knowledge and skills necessary to create effective advertising campaigns across various media platforms.

Fashion Advertising Course – Provided for: Polimoda (BA & MA students)

The copywriting course covers the art of writing for various media and marketing purposes. Students can expect to learn techniques for crafting compelling advertising copy for campaigns, understanding target audiences, utilizing persuasive language, and optimizing content for both off-line and on-line channels.

The course equips individuals with the skills to create engaging and effective written content that drives consumer action and supports marketing objectives.

Copywriting – Provided for: Accademia Cappiello (for young professionals), Polimoda (BA & MA students)

A storytelling course explores the principles of effective storytelling as a strategic marketing tool.

Students learn how to craft captivating brand narratives, connect with audiences on emotional levels, and use storytelling techniques across various media platforms. The course emphasizes the power of storytelling in conveying brand identity, building customer engagement, and fostering brand loyalty.

Storytelling & Narrative Marketing – Accademia Cappiello (for young professionals)

A soft-skills training course on presentation and communication focuses on honing interpersonal and public speaking skills. Participants learn how to communicate effectively, both verbally and non-verbally, in professional settings.

Topics covered include notions of rethorics, visual storytelling, public speaking, and techniques for delivering impactful presentations, enhancing participants’ abilities to convey ideas and connect with others in a confident and effective manner.

Comunicare la ricerca (Communicating Academic Research) – Provided for: Find Your Doc (PhD students University of Ferrara, University of Genova, University of Parma)